People don’t want your product. People want the new version of themselves that your product is going to help them become.

Brand Design

The Branding Strategy that will Take Your Business to the Next Level

The word branding can feel a little intangible and confusing. So, I’m here today, to clear things up so you can know what to expect during a custom branding project with Kulu! I’m also going to break down how strategy informs design decisions with a real-life example of our brand design for Sophia Misaki Beauty. […]

Brand Design

What to Expect During a Custom Brand Design Project

I don’t know about you, but getting away from my desk and seeking inspiration and gathering my thoughts in the physical, tangible world is a GAME CHANGER. These DIY pinboards have been the perfect addition to my office, an invitation to sit criss-cross-applesauce, chop up some magazines and curate vibes to my heart’s content.  Use […]

DIY, Moodboard

How to Make Your Own Pinboard

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