People don’t want your product. People want the new version of themselves that your product is going to help them become.
The word branding can feel a little intangible and confusing. So, I’m here today, to clear things up so you can know what to expect during a custom branding project with Kulu! I’m also going to break down how strategy informs design decisions with a real-life example of our brand design for Sophia Misaki Beauty. […]